Through Retail and Beyond

Apr 4, 2024 • 3 min

Dive into the fascinating world of Jeffrey Bulger, whose path from an enthusiastic gamer to a strategic principal at RELEX Solutions is as intriguing as it is inspiring. Discover how his passion for retail, commitment to culture, and love for life outside the office makes him a unique and valued member of the RELEX community.

Jeff’s story begins outside the office, in the vibrant city of Atlanta, US, where he cherishes his time with his wife, two grown kids, and a small zoo comprising two dogs, three and a half cats (yes, you read that right), and a large, loving human family. When he’s not immersed in the world of retail technology, Jeff is an avid reader, a hiking enthusiast, and a true lover of the great outdoors.

I was dreaming of business in exotic locales – James Bond with a briefcase and an expense account.

His career path is nothing short of a rollercoaster ride, starting from dreams of international business adventures to a surprising love affair with retail, sparked by an unexpected stint at a big box pet food retailer. This newfound passion led him through various roles in the retail sector, eventually steering him towards the tech side of things, where he’s made a significant impact at companies like Blue Yonder, Symphony, and Aptos, before finding his way to RELEX.

What attracted Jeff to RELEX was not just the opportunity to work with some of the brightest minds in the industry but the company’s unwavering commitment to its culture. A culture that values making a positive impact on customers, colleagues, and the world, all while having a good laugh. It’s this blend of professionalism and joy that has made his journey at RELEX feel “effortlessly successful.”

I found I LOVED retail – the people, the magic of the right products in the right place at the right price at the right time, the customers … just all of it.

A typical day for Jeff is anything but typical. From traveling and presenting to collaborating with various teams to enhance RELEX’s offerings, his role is all about bringing credibility to the sales process through honesty and transparency. It’s a task he embraces with open arms, fueled by the ever-changing landscape of retail and the constant need to learn and adapt.

Collaboration is key in Jeff’s world, where he interacts daily with teams across the company, ensuring that every department contributes to RELEX’s success. He may not have a team of his own, but he leads by example, setting high standards for behavior and fostering an environment where making thoughtful mistakes is part of the learning process.

If you ask Jeff about his favorite RELEX value, he’ll tell you it’s “Stop Doing Stupid Things.” It’s a mantra that speaks to the heart of what RELEX is all about: embracing change, growth, and the belief that we can always do better.

Let’s work together to do great things and, whenever possible, let’s have fun doing it.

And for a fun fact? Jeff has been a gamer for over 45 years, with his first “video game” experience involving a room-sized computer and a game of football played entirely on paper. It’s a testament to his lifelong love of technology and innovation, qualities that he brings to his work at RELEX every day.

Jeff Bulger’s story is a reminder that behind every strategic decision and technological advancement at RELEX, there’s a team of people with unique backgrounds, passions, and dreams. It’s their collective spirit and dedication that make RELEX not just a great place to work, but a community where everyone is encouraged to be their best selves, both in and out of the office.

Interested in joining the team? Explore our careers section and dive into the RELEX experience!