Account Based Marketing Manager – CPG – Mexico
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Account-Based Marketing Manager – Consumer Packaged Goods Industry – Mexico
We’re seeking a full-time Account-Based Marketing Manager in Mexico to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors.
You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline.
As an Account-Based Marketing Manager here’s what you can expect:
- Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
- Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
- Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
- Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
- Act as the spokesperson for effective account-based marketing and sales at RELEX
We’re looking for:
- Experience: 6+ years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline.
- Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX.
- Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains.
- Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX.
- Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus.
- Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo.
- Creative Thinker: Create compelling messages tailored to each account and sector.
- Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team.
- Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget.
- Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing.
What we consider as a bonus:
- Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense.
- Experience working internationally with creative, content, and commercial teams.
- Understanding of supply chain and retail planning
What we offer you in return:
- Hands-on experience in various facets of marketing.
- Exposure to a collaborative and innovative work environment.
- Opportunity to contribute to real marketing initiatives and campaigns.
- Mentorship and guidance from experienced marketing professionals.
- Potential for future employment opportunities based on performance.
About RELEX:
RELEX Solutions is a profitable fast-growing company, provider of supply chain and retail planning software solutions, employing over 2,100 people globally. Our platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales and margin, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like OXXO, GNC Mexico, Sephora, PriceSmart, Leroy Merlin, Obramax, and Qualtia trust RELEX to optimize their supply chain and retail planning.
Being part of RELEX means being heard, feeling valued and knowing that you can be yourself because you belong. We believe in actions, not words, regarding diverse hiring and employment practices. We take DE&I seriously. We champion and benefit from global diversity. We’re creating and evolving our culture to welcome everyone and value every idea.
RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Madhav Durbha is the Group Vice President of Industry Strategy at RELEX, bringing deep expertise in driving innovation and building partnerships that solve complex industry challenges.