Established as a family-owned business in 1979, Baby Bunting is now Australia’s largest specialty nursery retailer and one-stop baby shop. Its core purpose is to assist new and expectant parents in the early years of parenthood. Baby Bunting operates over 50 stores throughout Australia as well as an online store babybunting.com.au.
Sarah Serle, General Manager of Merchandise, and Matt Rodda, CIO for Baby Bunting, share the challenges they faced with siloed and manual ordering processes, and the positive benefits they have seen since implementation.
Baby Bunting, Australia’s largest nursery retailer, significantly improved availability and reduced inventory value after implementing RELEX.
Baby Bunting, Australia’s largest specialty baby goods retailer, has successfully completed its implementation of RELEX Solutions’ forecasting and replenishment solutions.
Australia’s largest specialty baby goods retailer has chosen RELEX to optimise its forecasting and replenishment to drive results and support scalability.