Baked goods
Optimized supply planning, accurate demand forecasting
Identify the most cost-effective production, distribution, and replenishment methods required to satisfy volatile customer demand without sacrificing freshness.
The baked goods supply chain has grown stale
Bakeries stake their reputation on their ability to quickly and consistently produce freshly baked goods for their customers. Raw material shortages, production issues, and the rising costs of ingredients threaten to prevent companies from producing fresh baked goods while still maintaining profitability.
Supply chain disruptions
The modern supply chain is a logistical minefield for bakeries navigating transportation delays, material shortages, production issues, inflation, and rising energy and labor costs.
Volatile demand
External events like social media trends, a competitor’s unforeseen promotion, and inclement weather can lead to sudden shifts in consumer demand, leaving bakeries unable to adjust their forecasting in time to react appropriately.
Fleeting freshness
Baked goods expire quickly, requiring a supply chain that moves goods swiftly and efficiently. Operational inefficiencies, in-network volume, and fluctuating demand often force companies to choose between freshness and responsiveness, causing imbalances that create waste or prevent bakeries from fulfilling orders using the freshest goods.
Poor internal communication and visibility
A reliance on manual processes and spreadsheets creates data siloes that prevent sales and marketing teams from aligning on functions, like promotional planning. The inability to plan and execute from a single platform leads to more work, suboptimal decision-making, and missed opportunities.
Keep your supply chain planning fresh with optimization
The ability to deliver the freshest products despite supply chain tangles hinges on the quality and capabilities of your supply chain planning solution. Use RELEX to:
Case study: Finsbury Food Group
Acknowledging the imperative to harness their scale and facilitate sustained growth, Finsbury prioritized enhanced supply chain visibility and seamless integration of future acquisitions as they sought a new supply chain planning solution.
Case study: Norgesmøllene
Norgesmøllene transformed its supply chain with RELEX Solutions, achieving enhanced forecasting accuracy, streamlined collaboration, and improved customer service.
Resources you might be interested in
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
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