Baked goods
Optimized supply planning, accurate demand forecasting
Identify the most cost-effective production, distribution, and replenishment methods required to satisfy volatile customer demand without sacrificing freshness.
The baked goods supply chain has grown stale
Bakeries stake their reputation on their ability to quickly and consistently produce freshly baked goods for their customers. Raw material shortages, production issues, and the rising costs of ingredients threaten to prevent companies from producing fresh baked goods while still maintaining profitability.
Supply chain disruptions
The modern supply chain is a logistical minefield for bakeries navigating transportation delays, material shortages, production issues, inflation, and rising energy and labor costs.
Volatile demand
External events like social media trends, a competitor’s unforeseen promotion, and inclement weather can lead to sudden shifts in consumer demand, leaving bakeries unable to adjust their forecasting in time to react appropriately.
Fleeting freshness
Baked goods expire quickly, requiring a supply chain that moves goods swiftly and efficiently. Operational inefficiencies, in-network volume, and fluctuating demand often force companies to choose between freshness and responsiveness, causing imbalances that create waste or prevent bakeries from fulfilling orders using the freshest goods.
Poor internal communication and visibility
A reliance on manual processes and spreadsheets creates data siloes that prevent sales and marketing teams from aligning on functions, like promotional planning. The inability to plan and execute from a single platform leads to more work, suboptimal decision-making, and missed opportunities.
WEBINAR RECORDING
Smart Supply Chain Planning for Food & Beverage: The AI Advantage
RELEX and guest panelists Boston Consulting Group explore practical examples of how (Gen) AI is already driving significant value for leading companies, transforming supply chain planning into future-ready, agile processes.
Keep your supply chain planning fresh with optimization
The ability to deliver the freshest products despite supply chain tangles hinges on the quality and capabilities of your supply chain planning solution. Use RELEX to:
Case study: Finsbury Food Group
Through RELEX, Finsbury achieved enhanced responsiveness, enabling the formulation of alternative scenarios that mitigated many of the challenges faced.
Case study: Norgesmøllene
Norgesmøllene transformed its supply chain with RELEX Solutions, achieving enhanced forecasting accuracy, streamlined collaboration, and improved customer service.
Resources you might be interested in
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
Demand sensing: How to conquer CPG supply chain chaos
This blog explores how forecasts built using demand sensing can result in fewer lost sales, reduced waste, and increased cost savings.
3 major causes of waste in the food supply chain
This blog discusses the top causes of waste across the food supply chain and how technology can help grocery stores meet customer needs while reducing food waste and ultimately cutting their footprint.
The case for demand shaping in consumer goods supply chain planning
The blog discusses on how forecasts built using demand sensing can result in fewer lost sales, reduced waste, and increased cost savings.
Ready to transform your supply chain & retail planning?
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