Spanish seafood producer to improve demand forecasting and collaboration with RELEX.
Angulas Aguinaga, a leading company in modern fishmongery, has selected RELEX Solutions, a provider of unified supply chain planning solutions, for demand forecasting, promotional forecasting, and demand collaboration.
Headquartered in Spain, Angulas Aguinaga is a fast-growing international company with six factories, marketing big brands such as La Gula del Norte®, Krissia®, Aguinamar®, Riunione®, Royal® which bring fish and seafood products closer to the consumer..
Angulas Aguinaga wanted to optimize their operations and reduce food waste through more accurate sales forecasting. They also aimed to optimize promotional sales and streamline demand collaboration processes within their organization.
“In the current growth phase, we need the most advanced technology to continue providing our customers with the best service and quality of product,” says Laura Martínez, COO of Angulas Aguinaga. “With RELEX Solutions, we look forward to enhancing our ability to better meet demand and continue to serve our customers optimally and efficiently as we grow.”
Angulas Aguinaga chose RELEX because of the solution’s machine learning-driven demand forecasting capabilities, usability, and the flexibility of its integrated supply chain planning platform. RELEX’s track record in optimizing fresh food management and the fact that many of the company’s retail partners are already using RELEX to forecast demand for Angulas Aguinaga products sold through their stores played an additional role in their decision.
“We are proud to welcome Angulas Aguinaga to the RELEX family and look forward to helping them achieve their goals,” says Rui Saraiva, Vice President Sales Southern Europe and MENA at RELEX. “This collaboration strengthens our position within the mass consumer products industry and gives us the opportunity to take another step towards end-to-end optimization of the food and beverage supply chain.”