Anora Unites Supply and Demand Planning with RELEX Solutions 

Nordic-based leading wine and spirits brand house streamlines demand planning and forecast accuracy with RELEX solutions

Anora, a leading wine and spirits brand house in the Nordic region, has built on their successful collaboration with RELEX Solutions, provider of unified supply chain and retail planning solutions, to integrate their supply and demand planning processes across all operations.  

A global industry forerunner in sustainability, Anora’s portfolio includes well-known brands such as Koskenkorva, Linie, Chill Out and Blossa. Anora has been a RELEX customer since 2013, utilizing demand forecasting and purchase planning across their international locations. As the next step in this successful decade-long collaboration, Anora is now expanding the functionality of forecasting and replenishment to support operations in Norway and Denmark.  

By continuing to streamline their sales and operations planning (S&OP) processes, Anora will continue to benefit from a shared demand planning view, reduced reliance on manual work, and increased product availability. The enhanced forecasting capabilities will improve accuracy throughout the organization and allow Anora to continue to predict demand more effectively, maintaining optimal inventory levels.  

“We value the long-term collaboration with RELEX Solutions as we have seen the tangible benefits it has brought to the business. The RELEX platform has not only helped us streamline our operations but has also enabled us to consistently exceed our customer service goals, drive efficiency, and respond to market dynamics with agility,” said Tarja Jukkara, Director Customer Service and Logistics, Anora. “By synchronizing supply and demand planning, we look forward to vastly reducing the complexity inherent in disparate planning processes and eliminating a lot of manual work by our team.” 

“We are honored to have worked with Anora Group for more than a decade, earning their trust as we work to deliver tangible benefits, quickly.  Anora is a great example of how crucial it is to connect demand and supply planning together and align it to market changes and legislation. We look forward to seeing their continued success in achieving their objectives of customer service excellence, supply chain operations efficiency and sustainable growth in the wine and spirits industry,” said Tiina Kanninen, Vice President, Customer Success, RELEX Solutions.