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Avensia and RELEX Partner to Deliver AI-driven Retail and Supply Chain Solutions  

Mar 19, 2025 2 min

Partnership developed to improve efficiency, long-term growth and profitability for retailers in Scandinavia and beyond 

RELEX Solutions, a provider of unified supply chain and retail planning solutions, has announced a strategic partnership with Avensia, the modern digital commerce powerhouse delivering business transformation and complex technical solutions. With this partnership, both companies aim to support joint retail, wholesale and manufacturing customers in planning, implementing and optimizing the range of solutions from RELEX.  

With over 20 years of experience, Avensia deliver business transformation and complex technical solutions for all critical business processes within retail, distribution and manufacturing. This covers areas including supply chain management, modern digital commerce, product information management, master data management, order management and customer experience.  

Retailers, distributors and wholesalers often face increased pressure to meet customer demand whilst managing complex supply chains, rife with disruptions and operational inefficiencies. To remain competitive, companies need to streamline all operations, optimize the customer experience and improve overall supply chain performance. The partnership between RELEX and Avensia will deliver and implement the RELEX AI-driven platform. By combining Avensia’s extensive expertise in business transformation and digital commerce with the retail and supply chain planning solutions from RELEX, customers will be able to achieve greater resilience, efficiency, and profitability. Covering supply chain planning, merchandising and operations for customers and prospects, Avensia aims to work strategically with RELEX to deliver measurable value.   

“Our partnership with RELEX is an important step for Avensia,” said Johan Liljeros, Chief Strategy Officer – Information Management, Avensia. “The partnership covers one of the most vital processes within our customers operations directly affecting internal efficiency and an overall customer experience. RELEX is also the next obvious step for Avensia to continue being the powerhouse for companies within manufacturing, distribution/wholesale, and end-consumer sales providing them with the tools, processes, and expertise to serve their customers in the most profitable and competitive way.” 

“We welcome Avensia and look forward to delivering exceptional results and long-term value to our customers,” said Henrik Salzmann, Vice President Sales, Northern Europe, RELEX Solutions. “This partnership will strengthen our ability to deliver our solutions, ensuring customers fully leverage our technology to enhance their supply chain and operational efficiency.” 

Join RELEX and Avensia at RELEX Live Stockholm on April 8 together with experts from retail, wholesale, FMCG and manufacturing to explore current trends, cutting-edge technologies and intelligent solutions.