Coop Estonia expands partnership with RELEX Solutions to optimize Promotion Planning – and Performance

Coop Estonia, a market leader in the Estonian grocery market, with 18 regional cooperatives, which operates 330 stores, ranging from minimarkets to hypermarkets, has expanded their partnership with RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize their promotion planning.  

The RELEX solution will help Coop Estonia manage more than 2,000 promotions each month across 15–16,000 SKUs. The solution will be implemented in every store across the country, increasing the profitability of their promotions, optimizing their processes, and securing high availability for campaign products. Coop Estonia began using RELEX forecasting and replenishment solution in 2019 and experienced impressive results.  

Until recently, Coop Estonia managed their promotion planning through spreadsheets, which was an extremely time-intensive and resource-consuming task that was prone to errors and offered limited analytical options. 

Coop Estonia needed a tool that could help their category managers make more evidence-based decisions, optimize the planning processes, run more effective campaigns, find the correct price point, and negotiate better deals with suppliers to drive increased revenue and profits, and reduced costs. They chose RELEX’s Promotions Planning & Optimization solution and concluded a very successful pilot and implementation in 2022.  

“The impact promotions have on our overall sales are increasing and it is important for us to create campaigns that address our customers’ needs, enhance efficiency, and reduce errors. We have already seen the result in higher sales, higher profit, and more engaging campaigns,” says Oliver Rist, Purchasing Director at Coop Estonia. “RELEX has been very accommodating and understanding of the Coop way of thinking, and we can’t wait to reap the benefits of the new solution.” 

 “We are extremely excited about this extended partnership and are eager to deliver value to Coop Estonia with our comprehensive and powerful promotional planning and optimization solution,” says Richard Daw, SVP Promotions at RELEX Solutions. “We are very honored about the trust they show in RELEX, and we look forward to supporting them on their important journey to optimize their promotion plans and increase their competitive advantage in their market.”