Cultura Selects RELEX To Digitally Transform Its Supply Chain

Cultura, a French retailer specializing in creative and cultural goods and entertainment, has partnered with RELEX Solutions, provider of unified retail planning solutions, to integrate and optimize their supply chain.

RELEX will service Cultura’s warehouse and entire retail network, including brick-and-mortar stores and ecommerce channels, improving availability and customer service while reducing inventory levels. 

Cultura wanted to optimize its replenishment processes and improve the accuracy of its stock level forecasts. The RELEX solution will play a key role in the evolution and digitalization of Cultura’s supply chain.

“With RELEX, we will have a powerful, demand-driven, automated forecasting and replenishment solution that supports all of our planning needs,” says Frederic Becquart, CEO of Cultura.

“We are delighted to be able to support Cultura in the transformation of its supply chain,” adds Franck Westrelin, Vice President EMEA South, MENA and Benelux at RELEX Solutions. “Thanks to RELEX’s expertise, Cultura’s planning teams will be able to handle a large volume of data and therefore take into account the different needs of their many product areas.”