Germany’s top-selling drugstore company to expand relationship with RELEX to boost product availability in 12 European countries
dm-drogerie markt, a leading German drugstore chain, has announced the expansion of their use of RELEX Solutions, provider of unified supply chain and retail planning solutions.
dm-drogerie markt will now utilize advanced forecasting and replenishment solutions from RELEX, with the aim of enhancing operational efficiency and product availability across its extensive network of stores. Since 2021, RELEX has provided dm-drogerie markt with tailored space and assortment solutions to optimize their shelf and space planning on a store-specific and demand-driven basis.
“With RELEX, we have a strong partner at our side to make our forecasting and scheduling processes even more future proof. The collaboration promises great potential in further optimizing our end-to-end supply chain”, said Roman Melcher, Managing Director IT/ dmTECH.
With RELEX forecasting and replenishment, dm-drogerie markt will benefit from highly accurate demand forecasts, which are crucial for maintaining optimal stock levels. This will ultimately lead to better shelf space utilization and reduced holding costs. Automated replenishment will also minimize manual work, allowing store operators to focus on strategic tasks and exceptions to drive efficiency and accurate ordering.
“We are proud to continue working with dm-drogerie markt, showcasing their trust in our capabilities and experience in the market. Our holistic approach creates much needed synergies in their operations and will allow them to continue to ensure high product availability and efficiency”, said Michael Hoffmann, Vice President Sales, DACH, RELEX Solutions.