Unified solution suite enhances decision-making, reduces manual efforts, and supports future strategic initiatives.
East of England Co-op, a regional independent retail co-operative with branches across Norfolk, Suffolk, Essex, Cambridgeshire and Hertfordshire, today announced the expansion of their use of RELEX Solutions, provider of unified supply chain and retail planning solutions.
Since June 2013, RELEX has supported East of England Co-op with tailored solutions to optimize their store layouts, and since June 2019, with advanced tools to enhance their forecasting and replenishment strategy. East of England Co-op will now expand their use of RELEX to further refine their pricing and promotional planning. This expansion aims to drive improved sales and profit, ensure their promotional offerings resonate with customers, and enhance the overall customer experience.
Furthermore, as part of a broader business transformation program, East of England Co-op will upgrade their space and assortment capabilities to the RELEX cloud-based solution. This upgrade will introduce automated API data feeds that serve their RELEX ecosystem across forecasting and replenishment, space and assortment, and pricing and promotions.
East of England Co-op selected RELEX for its comprehensive capabilities in demand prediction, data analysis, operational optimization, and process automation. The unified promotion planning and pricing optimization solution from RELEX was a key factor in their decision, as it enables seamless data integration, significantly reducing the manual effort and time required.
“We chose RELEX because of the success we’ve already experienced with their unified solutions,” said Andy Rigby, Chief Operating Officer of East of England Co-op. “The automation and optimization capabilities of RELEX will streamline our processes, allowing us to make more informed decisions and ultimately improve the overall shopping experience for our customers.”
By leveraging unified solutions through RELEX, East of England Co-op will benefit from seamless decision-making across pricing lifecycles, supply chain, and space and operations. This integration, powered by an advanced AI engine for pricing, ensures optimal product placement, accurate demand forecasting, efficient inventory management, precise prices and effective promotions. The result is improved collaboration, reduced operational costs, improved bottom line and enhanced customer experience.
“East of England Co-op has been a valued partner for many years, and we are thrilled to expand our collaboration with them,” said Mikko Kärkkäinen, Group CEO and Co-founder of RELEX Solutions. “Our partnership, built on mutual trust and measurable value, has already delivered significant results. Their decision to implement pricing and promotion optimization capabilities will further strengthen their competitive position in the grocery and convenience sector, where an optimal price and promotions offering is crucial. We are excited to continue supporting East of England Co-op as they drive improved sales and profit, ensuring their promotional offerings remain relevant and customer focused.”