FederFARMA.CO to boost retail space efficiency with RELEX

FederFARMA.CO, the purchasing central for Italian pharmaceutical networks that hold a 40 percent market share, will partner with RELEX Solutions, provider of unified supply chain and retail optimization solutions, to provide space planning to their affiliates. The RELEX solution will optimize retail space in pharmacies that are part of 4 major pharmaceutical networks throughout Italy.

To align with their mission to raise the service level of individual pharmacies, FederFARMA.CO chose RELEX to optimize the customer experience and category management activities in stores, through a tool that can adapt to the needs of each pharmacy network.

The implementation of the RELEX solution will start in April 2023 in cooperation with Athena Retail, a leading consultancy company and integration partner with expertise in optimizing category management planning and execution. 

“We selected RELEX as a trusted partner to ensure a top-quality service to all of our affiliates,” says Alessandro Rosso, Head of Marketing & Private Label at FederFARMA.CO. “The RELEX solution gives us central visibility through a shared database while allowing our partner companies to tailor planograms to the specific needs of their affiliated pharmacies.” 

“FederFARMA.CO has a good track record in providing their affiliates with value-adding solutions that raise the level of service throughout their network,” says Stefano Scandelli, SVP EMEA & APAC at RELEX Solutions. “We are excited to help them reach their strategic goals and benefit from the measurable value and support we provide.”