Felleskjøpet Agri Expands Successful Partnership with RELEX Solutions

Felleskjøpet Agri, the primary equipment supplier to Norwegian farmers and retailer of agricultural products, pet products and gardening equipment, has expanded their partnership with RELEX Solutions, provider of unified retail planning solutions. Felleskjøpet’s expansion will include space-aware replenishment, access to RELEX’s mobile platform, forecast sharing, and enhancements to capacity management.

Since 2018, RELEX has automated and centralized Felleskjøpet Agri’s supply chain processes, providing demand forecasting, automatic replenishment, allocations, and integrated supply chain planning for Felleskjøpet Agri’s 96 Norwegian stores and one distribution center. After achieving increased availability and reduced inventory with RELEX, Felleskjøpet Agri is now expanding their partnership with RELEX to bring optimization to other areas of their business.

With the expansion, Felleskjøpet Agri will receive mobile access to the RELEX platform, which will allow improved collaboration between their store personnel and the central team. RELEX’s mobile platform provides Felleskjøpet Agri with easy access to their product master data and allows their store personnel to maintain shelf space data. These capabilities will allow Felleskjøpet Agri to reduce manual work centrally while increasing in-store work efficiency. As a bonus, overall data accuracy will improve.

RELEX will further help Felleskjøpet Agri optimize their goods flow to better match their available store space, thus reducing their number of delivery rows and handling costs for both DCs and stores. In addition, the solution will maximize in-store shelving efficiency with Felleskjøpet Agri’s deliveries, matching their stores’ space availability and reducing backroom visits for employees.

Felleskjøpet will also see their suppliers’ delivery accuracy improved through forecast sharing that will increase suppliers’ visibility into future purchasing volumes to support their collaboration with Felleskjøpet Agri during product introductions, seasons, and campaigns. Furthermore, the solution will allow better capacity management through order and delivery projections to increase on-shelf availability.

“We have already achieved great results automating and centralizing our supply chain planning with RELEX. By expanding our partnership, we will continue adding to these achievements while increasing visibility and collaboration between our suppliers, our central planning team, and our store employees,” says Trond Magne Aamodt, Supply Chain Manager at Felleskjøpet Agri.

“We are incredibly excited to continue our strong partnership with Felleskjøpet Agri and drive even more value to their business. Felleskjøpet Agri will see very strong business results from unifying their central planning processes and store operations,” says Ida Myran, Vice President Sales EMEA North at RELEX Solutions. “We look forward to achieving more tangible business results together—both with this project and in the future.”