Fredrik & Louisa to Elevate their Beauty Retail Operations with RELEX 

Fragrance and cosmetics retailer to implement RELEX for AI-driven forecasting, replenishment, and unified promotions planning across their omnichannel operations

Fredrik & Louisa, a leading Norwegian fragrance and cosmetics retailer has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to deploy AI-driven forecasting, replenishment, and promotions planning capabilities. Fredrik & Louisa aim to use the solutions to further their ambitious growth plans and improve operational efficiency across their 50 stores, distribution center, and e-commerce platform.  

Fredrik & Louisa is a Norwegian-owned cosmetics retailer, offering a wide range of market leading fragrances, makeup, skincare and beauty products. With 50 physical store locations and an e-commerce platform, the brand has experienced significant growth over the last few years, tripling its revenue. The retailer chose RELEX to align with their goals of increasing product availability, improving supplier transparency, and driving smarter, data-driven promotions. 

“We chose RELEX due to their extensive experience in the health and beauty industry,” said Jon Henrik Handley, Chairman of the Board of Fredrik & Louisa. “We believe that we will gain a highly flexible system that improves visibility across our supply chain. This will allow us to take ownership of process development and analysis, ensuring we continue to meet our customers’ needs efficiently.” 

With RELEX forecasting and replenishment solutions, Fredrik & Louisa can optimize the replenishment processes to improve availability for their most sought-after fragrances and cosmetics in their distribution center and stores, leading to increased sales and customer satisfaction. The solution will provide better visibility and follow-up on supplier performance, making it easier to notice late or non-existing deliveries and take corrective actions promptly. The solution will also support proactive planning, ensuring that Fredrik & Louisa can effectively manage thousands of product introductions each year, maintaining high availability and minimizing waste. 

By unifying promotions planning with forecasting and replenishment, Fredrik & Louisa will also be able to effectively optimize their promotional activities, ensuring that the right products are available at the right time. This will help maximize sales opportunities and improve customer satisfaction by preventing stockouts during high-demand periods. Proactive alignment between promotions planning and replenishment ensures streamlined workflows and successful execution of the plans which leads to increased productivity, availability and ultimately maximized sales. Furthermore, having promotions planned within the same platform with a common dataset eliminates the need for additional integrations, which simplifies implementation and reduces complexity. 

“Fredrik & Louisa’s strategy and vision for delivering the best consumer experience align perfectly with our mission,” said Jason Berry, Senior Vice-President, Sales EMEA, RELEX Solutions. “By leveraging our AI-driven solutions, Fredrik & Louisa will increase product availability levels with more accurate machine learning forecasts, supporting their continued growth and strengthening their brand.”