Grupo Juguetron Selects RELEX Solutions to Optimize Supply Chain and Boost Retail Performance 

Mexico’s largest toy retailer enhances efficiency and customer experience with advanced demand forecasting and replenishment solution 

Grupo Juguetron, a leading Mexican company with over 114 stores across 28 states, has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to implement advanced demand forecasting and replenishment capabilities. 

The RELEX solution will service Juguetron’s distribution center and 114 stores in Mexico, driving greater efficiency in their supply chain and enabling better planning for promotions, events, and seasonal demand. 

“At Grupo Juguetron, we are committed to maintaining the tradition of bringing the magic of play to every home in Mexico. With the implementation of RELEX, we will not only optimize our supply chain but also ensure a more efficient and accurate experience to meet the needs of our customers,” said Isaac Sánchez, CIO, Grupo Juguetron. 

Grupo Juguetron chose RELEX for its ability to automate and optimize supply chain planning decisions.  

“We are excited to begin this partnership with Juguetron, leveraging our expertise in specialty retail to deliver a robust forecasting and replenishment system,” said Carlos Victoria,  Senior Vice President for the Americas at RELEX Solutions. “With our advanced demand forecasting and replenishment system in place, they will not only enhance their operational efficiency but also ensure optimal stock levels and improved customer satisfaction. This collaboration underscores our commitment to providing tailored solutions that drive significant business benefits.”