Healthy Options to Improve Product Availability with RELEX 

Philippine specialty retailer to implement AI and ML-driven forecasting & replenishment capabilities to reduce waste and ensure superior customer experience.

Healthy Options, the largest organic products retailer in the Philippines, has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, to modernize and automate its forecasting and replenishment for both their distribution center and stores. 

Healthy Options is the largest ​all-natural products store​ in Asia. The first store opened its doors in Manila in 1995 and has since grown to encompass 35 stores across the Philippines with more than 300 employees. The specialty retailer’s selection of organic goods includes fresh produce, pantry staples, food supplements, and beauty products, as well as its own private-label supplements and grocery products. 

Healthy Options uses many high-quality imported products, sourced from around the world, and many with long lead times. The organic retailer sought out an advanced supply chain solution to help it stay true to its commitment to sustainability by reducing waste, both for the journey between the distribution center and the stores and for the stores themselves. Healthy Options also wanted to replace their manual process with an advanced solution for forecasting and replenishment that automates and centralizes decision-making processes in an informed manner. The retailer was clear on wanting to incorporate artificial intelligence (AI) and machine learning (ML) to its supply chain decision-making, and advanced use of both became a cornerstone in choosing the right supply chain vendor.

“We wanted to ensure a superior customer experience by maintaining stable on-shelf availability,” said Romy Sia, Founder and CEO of Healthy Options. “We found RELEX use of AI and machine learning offers us just that.” 

Healthy Options first explored working with RELEX at NRF Asia-Pacific where the advanced AI and machine learning capabilities that power the RELEX forecasting and replenishment solution were on display for retailers to see first-hand. The ML-based demand forecasting capabilities from RELEX produces the most accurate forecasts for any product type, situation and business, and the automatic replenishment and allocation drastically reduces the need for manual work. It also improves on-shelf availability through optimized order proposals, helping Healthy Options reach their objective of increased availability and sales. 

“We are happy to support Healthy Options in their vision for a healthier world by ensuring their shelves are always stocked with the right goods matching consumer demand,” said Stefano Scandelli, General Manager, CPG&MFG / SVP, Sales EMEA & APAC. “Our forecasting and replenishment solution provides better accessibility to hard-to-find quality products through improved availability.”