Kronans Apotek Selects RELEX Solutions to Optimize their Forecasting, Replenishment, and Promotion Planning

Kronans Apotek, the third-largest pharmacy chain in Sweden offering products in health, beauty, and prescription, has selected RELEX Solutions, provider of unified supply chain and retail planning solutions, to optimize their forecasting and replenishment, as well as promotion planning. RELEX will service Kronans Apotek’s 500+ stores throughout Sweden, driving increased sales, reduced costs, and better control over their promotional campaigns. 

Before selecting RELEX, Kronans Apotek was using a legacy system for their forecasting and replenishment processes. When Kronans Apotek merged with RELEX’s existing customer Apoteksgruppen, they had to choose one of the systems for forecasting and replenishment. The functionality RELEX already offered Apoteksgruppen made RELEX the obvious choice for the new joint company. Additionally, by including promotion planning capabilities, they will be able to evaluate, plan, optimize, and execute their planned promotions all in one system. 

“RELEX supported Apoteksgruppen with great results. It was clear that RELEX was the solution we wanted to implement across all our stores after the merger,” says Patrik Nyström, Head of Supply at Kronans Apotek. 

“With RELEX Promotions, we can increase sales and maximize profitability as well as lowering cost by reducing number of manual steps within the current campaign process. In addition, we get one system to help facilitate all stages of the campaign process – from evaluating, planning to execution. The RELEX solution enables us to connect promotions planning with our supply chain, giving us information on which promotions are performing well and which are not. RELEX will enable us to keep making smart and profitable promotions as well as great insight to campaign performance, all while enabling us to move from manual way of working to data and automatic based processes,” says Caroline Fellenius, Head of Business Excellence at Kronans Apotek. 

“We’ve built a long-term relationship with this client over almost a decade, and we’re grateful for the opportunity to be a part of their business,” says Stefano Scandelli, Senior Vice President Sales EMEA & APAC, Head of Consumer Goods at RELEX Solutions. “Now, we’re excited to scale our solution to the broader organization and not just provide value in supply chain optimization, but also in promotions planning. Trust and collaboration have made this possible, and we look forward to continuing to deliver outstanding results.”