LuLu Retail Holdings to Boost Supply Chain Efficiency with RELEX 

GCC’s No.1 Pan GCC Retailer to adopt AI-driven forecasting and replenishment capabilities 

LuLu Retail Holdings, the No.1 full-line retailer in the Gulf Cooperation Council (GCC) region with over 250 stores and more than 600,000 daily shoppers, has announced its strategic partnership with RELEX Solutions, a provider of unified supply chain and retail planning solutions. This aims to transform LuLu’s supply chain operations with advanced AI-powered forecasting and replenishment capabilities across its store and distribution network. 

With a strong presence across the GCC and 10 state-of-the-art distribution centers, LuLu is committed to delivering convenience, quality, and affordability to its multi-ethnic customer base. The adoption of RELEX will further enhance LuLu’s ability to maintain optimal inventory levels, reduce excess stock, and significantly improve planning efficiency and accuracy. 

By leveraging RELEX’s AI and machine learning (ML) technology, LuLu will be equipped to automate routine processes, harness data-driven insights, and capture the impact of hundreds of demand factors in real time—ensuring precise, dynamic forecasting and increased customer satisfaction. 

“We have been thoroughly impressed with RELEX ever since our initial engagement during the RELEX Grocery Forum in 2023,” said Anish Mohamed, Group CIO, LuLu Retail Holdings. “Their understanding of our operational needs and future ambitions has made them a trusted partner in this transformation journey.” 

Shabu Abdul Majeed, Director of Retail Operations, Lulu Retail Holdings added: “Operational efficiency is key to our continued growth and customer promise. We’re excited to work with RELEX and tap into their proven, innovative tools that are already making a mark across the global retail landscape. This partnership will empower us to plan smarter, respond faster, and serve our customers even better.” 

“LuLu Group is a prominent grocer in the GCC, leading the market with innovative ways to enhance the customer experience, anticipate demand, and offer the best range of products based on customer shopping habits,” said Rui Saraiva, VP of Sales, EMEA South and MENA, RELEX. “We are excited to support their business transformation and provide tangible value quickly. Our collaboration will ensure that LuLu Group continues to set the standard for retail excellence in the region.”