Lumene Group to Achieve End-to-End Supply Chain Planning with RELEX 

Nordic beauty company to incorporate comprehensive supply planning capabilities to support business growth 

Lumene Group, one of the leading Nordic beauty companies, is expanding their use of the supply chain planning software by RELEX Solutions, provider of unified supply chain and retail planning solutions. This new phase sees the implementation of full supply planning capabilities including master production planning and production scheduling. Lumene Group will also migrate to machine learning (ML)-based forecasting. With comprehensive capabilities, Lumene Group can streamline their operations from production scheduling to distribution and achieve optimal inventory levels to support business growth.  

Lumene Group’s vision is to be the number one beauty company in the Nordics. Founded in 1970, the company is a pioneer in circular beauty and aims to bring the power of the wild Nordic nature within the reach of all. Lumene Group, with a commitment to sustainability spanning several decades, was the first beauty company in Finland to achieve certification as a B Corporation™, highlighting their dedication to sustainability and driving positive change in the beauty industry. The company is home to three Nordic beauty brands: LUMENE, CUTRIN, and IDA WAR Beauty, with presence in 23 countries and an extensive online reach serving consumers globally. A RELEX customer for 10 years, the Group first implemented RELEX demand planning capabilities in 2014, expanding their use of it for budgeting in 2017. 

Lumene Group sought an end-to-end supply chain planning solution to support its business growth over the coming years. The Group aimed to bring their master production planning and production scheduling capabilities to a new level in terms of optimization and automation capabilities. As such, they wanted a solution that scales with the business and that can help it achieve high delivery accuracy to customers while also ensuring optimal inventory levels for both raw materials and end products across the supply chain. They also noted that the highly configurable platform that integrates various planning functions of the business will ensure that they are able to react swiftly to changes, minimize risks, and maintain a competitive advantage.   

“We look forward to expanding our relationship with RELEX by integrating supply planning capabilities within our business. The demand planning capabilities we’ve used over the last 10 years have given us confidence in the system and supported our growth,” said Anna Huhtala, Supply Chain Director at Lumene Group. “With this new integration, we can optimize our inventory and enhance our operational efficiency. This advancement also supports our vision to continue innovating in the beauty industry by meeting our customers’ demands effectively and sustainably.” 

As part of the end-to-end supply chain planning, Lumene Group will implement inventory planning which provides optimizes inventory across all channels and supply chain tiers resulting in increased stock availability and turnover. Distribution planning will also give visibility into the Group’s broad distribution network and allow it to get the right goods in the right place at the right time.  

“I am thrilled that we will now deliver full end-to-end supply chain planning services to Lumene Group, a long-standing customer,” said Emma Aidanpää-Salmi, Vice President Sales North, CPG&MFG at RELEX. “Our supply planning capabilities will enable Lumene Group to realize their goal of bringing the power of the wild Nordic nature to everyone.”