RELEX to Support DFS Group’s Supply Chain Transformation

The global luxury travel retailer aims to optimize their end-to-end value chain using AI and ML capabilities from RELEX.

DFS Group, the prominent luxury travel retailer, has chosen to partner with RELEX Solutions, a provider of unified supply chain and retail planning solutions, to furnish their global supply chain operations with forecasting and replenishment capabilities. This collaboration marks a key milestone in DFS’s digital transformation program aimed at streamlining operations and delivering unforgettable customer experiences, powered by data and technology. 

Established in 1960, DFS Group operates duty-free and downtown Galleria stores worldwide, DFS Group’s network consists of 10 distribution centers and over 40 stores across four continents. DFS Group’s commitment to quality is evident in their supply chain, too. The luxury retailer is currently undergoing an ambitious digital transformation program, which includes modernising and optimizing their end-to-end value chain and planning operations leveraging AI and machine learning capabilities from RELEX.

 “We recently launched our DFS 2.0 backbone digital transformation program, aimed at driving automation, transforming customer experiences, and optimizing end-to-end processes across the whole value chain,” said Irfan Iltaf, Chief Information Officer at DFS Group. “We want to deliver a step-change in our operations, ultimately transforming the experience of our customers and partners, powered by state-of-the-art technologies, and that is why we selected RELEX.” 

With RELEX, DFS Group will be able to conduct better forecasting, leading to more efficient replenishment. “As part of our transformational journey we want to equip our teams with the latest forecasting technology, enabling them to service our stores and customers through optimized inventory and state of the art analytics & decision-making toolsets. Partnering with RELEX will compliment and underpin our ambition to re-imagine our ways of working creating efficiency, higher accuracy and faster/smarter decision making,” Steve Copstone, Senior Vice President of Planning & Supply Chain at DFS Group shared. 

“Every traveler knows DFS Group’s stores from their presence across some of the iconic destinations across the world,” said Stefano Scandelli, Senior Vice President of Sales APAC at RELEX Solutions. “The combination of RELEX forecasting and replenishment solutions is sure to support the Group’s digital transformation for years to come.”