Samkaup Selects RELEX Solutions to Provide Space and Assortment Planning

Samkaup, a leading grocery retailer in Iceland, will partner with RELEX Solutions, provider of unified retail planning solutions, to automate and unify its space and assortment planning. RELEX will service Samkaup’s 60 stores across Iceland to improve availability through centralized control of assortment and space planning. This partnership represents RELEX’s first customer in Iceland.

Samkaup operates a range of store types, including low price, neighborhood, and convenience stores, under multiple different brands. The company turned to RELEX to modernize, automate, and centralize its space planning processes. Through this partnership, Samkaup aims to improve sales, margins, and stock control.

“We chose to work with RELEX because they have such strong customer testimonials and because the RELEX solution allows us to automate and centralize our planning,” says Stefán Guðjónsson, Trading Director at Samkaup. “Through our partnership with RELEX, we’re able to modernize our category and merchandising processes and improve availability while delivering a high level of customer service across all of our brands.”

“We are thankful that Samkaup has put its trust in RELEX, and we look forward to supporting the Samkaup team with our unified solution in updating and automating their space and assortment planning processes,” says Søren Gram Christensen, Country Manager Denmark at RELEX Solutions. “With this partnership, we are excited to not only add another major grocery retailer to our customer base but also to expand our services into Iceland. We look forward to ensuring that Samkaup can take full advantage of the benefits that RELEX provides.”