Toy Retailer TOP-TOY Picks RELEX to Boost Availability and Automation

TOP-TOY, the leading retailer for toys and other children’s products in the Nordic region, is improving its supply chain visibility to keep closer tabs on its inventory while driving up availability.

The new solution will be provided by RELEX Solutions, provider of unified retail planning solutions, with the aim to support TOP-TOY’s forecasting and replenishment across all its stores and online shops.

The Copenhagen-based toy retailer operates 295 stores under the BR and Toys”R”Us brands in Denmark, Sweden, Finland, Norway, Iceland and Germany. TOP-TOY offers a broad assortment of more than 32,000 products, with the larger stores carrying some 12,000 SKUs and the smaller stores around 5,000.

We want to make sure we can deliver the best possible customer experience in all of our stores.

“We want to make sure we can deliver the best possible customer experience in all of our stores. To do this, we need to have products available for our customers — whenever they need them and in any of our stores,” says Jens Hansen, TOP-TOY’s COO. “In order to reach this goal, we need efficient and accurate demand forecasts, something we will solve with the help of RELEX’s solutions.”

Previously, the company relied on manually-maintained forecast and safety-stock parameters. The new solution will take full advantage of all available data to automatically deliver more efficient and accurate demand forecasts for each store. The forecasts are used in the replenishment process and will support the purchasing team when ordering and managing inventory at the DC. This will both empower staff to spend more time on customer care and increase availability in each store while keeping inventory levels at minimum.

“RELEX will automate much of our planning workload while giving us a more granular level of analysis so my colleagues can focus on business logic, handling exceptions and put more focus on our customers,” says Hansen.

“By automating your forecasting and replenishment, you cut inventory levels, minimize lost sales and reduce spoilage,” says Søren Gram Christensen, RELEX Country Manager, Denmark. “We look forward to working with TOP-TOY and are more than confident that we can deliver both the degree of control and the results that the company is hoping for.”

About TOP-TOY
TOP-TOY is the leading retail company for toys and other children’s products in the Nordic region, defined by its strong heritage and sound store concepts. TOP-TOY has a passion for play, a commitment to responsible business and a desire to meet and exceed customer expectations at every occasion.

Through its two retail chains BR and TOYS”R”US, they offer a broad range of inspiring products that enable children of all ages to explore and develop their creativity while learning and having fun. The range spans everything from toys, trampolines and pools to children’s books, bed linen, role-play costumes and accessories. TOP-TOY sell its own brand products and other leading international brands.

More information: www.top-toy.com