Case study: Mathem
Mathem, Sweden’s leading independent online grocery retailer, has achieved outstanding results in their promotion process and sales on promotion after implementing RELEX promotions planning.
Promotion planning software
Drive revenue, profit, and traffic with optimized promotion planning
RELEX promotion planning software helps drive revenue, profit, and online/offline traffic. Identify which campaigns to start, stop, and adjust, then determine which combination of price, tactics, and features will generate the best results for your business.
Drive higher sales, profit, and traffic
15%
profit improvement on promoted items
30%
sales uplift on promoted items
8 hours
saved per person per week on promotion management
RELEX helps retailers plan, analyze, and optimize promotion campaigns
Use RELEX promotion planning software to create campaigns that drive higher sales and profit and create more predictable promotion performance.
Key features
Plan, analyze, and execute optimized campaigns
Benefits
Improve promotional planning and execution with a cross-functional, AI-driven solution
Take advantage of our industry-leading forecast accuracy for promotional decisions. Evaluate past campaigns, plan new promotions, forecast impact, and meet your objectives, all within one collaborative tool.
Maximize your promotions returns
Automate and streamline the planning, evaluation, and execution of in-store and online campaigns. Optimize promotion outcomes: drive traffic, revenue, profit, and basket spend.
Automate processes and improve vendor collaboration
Collaborate, set targets, track performance, and get AI-driven recommendations. Utilize past campaigns data to support planned promotions, while improving collaboration with vendors, and secure more funding.
Understand the true impact of your promotions
Calculate baseline sales, quantify vendor funding, and account for switching, stockpiling, and halo effects to uncover your promotion’s true profit or loss value. Rapid deployment ensures quick results.
Test campaigns to predict impact
Simulate multiple scenarios in a sandbox-like environment to determine real-world impact. Take advantage of system-provided recommendations to improve outcomes and maximize revenue and profit.
Unify promotion and supply chain planning
Utilize our unified promotion planning software to coordinate promotion and supply chain planning, maximizing sales and preserving margins while reducing the potential for under- and overstocking.
Forecast with confidence
Take advantage of industry-leading forecast accuracy that allows you to make promotion decisions that align with your business objectives.
Automate processes and reduce errors
Collaborate, set targets, track performance, and react to external changes with our unified promotion planning software, which provides centralized data for more streamlined decisions.
Promotion planning & optimization
Promotions are one of the most valuable but least optimized areas of retail. In this demo video, we look at 5 key steps in promotion planning and how RELEX helps retailers run more effective promotion campaigns.
Resources you might be interested in
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
Customer video: Reitan Convenience Sweden
Henrik Carlsson, Director of IT and Digitalization, and Martina Molander, Category and Purchasing Manager at Reitan sat down to share how RELEX is helping them optimize their promotion planning and execution.
3 typical promotion challenges – and how to solve them
In this blog, our expert discusses three typical promotion challenges and provides some tips to help you avoid promotion pitfalls and avoid risking already tight margins.
The price is right, but at what cost?: Tips and tools for creating strategic pricing and promotions
This webinar delves into proven tactics and innovative strategies for helping retailers maintain profitability and market share in the face of rising prices and shifting consumer behavior.
Ready to transform your supply chain & retail planning?
We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels. Discover why top industry analysts position RELEX as Leaders in the market.