Demand sensing software
Stay ahead of demand shifts with rapid, AI-driven responses
With fluctuating markets and rapidly changing consumer preferences, relying solely on historical data for forecasts can hurt efficiency, profitability, service levels, and customer satisfaction.
RELEX demand sensing is a key part of our machine-learning (ML) demand forecasting, using new signals from internal and external data to quickly capture sudden demand changes and create accurate, dynamic forecasts that adapt to market shifts for faster, more demand-focused responses.
Increase product availability
Higher
service levels
Improved
inventory turnover
Reduced
waste & spoilage
RELEX closes the gap between demand signal and supply chain response
With expertise built on years of experience, RELEX understands how to best integrate downstream data with upstream planning. Our demand sensing solution harnesses current data from multiple sources to identify demand signals faster, providing a comprehensive picture of demand needs to improve supply chain performance and deliver better business results.
Key features
Detect immediate changes in demand and consumer behavior
Benefits
Improve forecasts, product availability and create better inventory turnover
Extract POS data downstream for a better demand signal.
Enhance operational efficiency by providing data-driven insights to help teams outmaneuver disruptions, optimize costs, reduce excess inventory, and minimize waste. RELEX demand sensing increases supply chain flexibility and resilience by enabling effective short-term planning and ensuring long-term adaptability to future market conditions.
Achieve greater efficiency by automating data processing, allowing planners to generate accurate forecasts and make strategic decisions. Plan more proactively by providing accurate, granular forecasts that incorporate current demand behaviors, enabling better inventory and promotion management.
Elevate service levels and improve inventory turnover
With more accurate, timely forecasts, retailers and manufacturers can tailor production and procurement with actual customer demand, ensuring product availability.
Reduce waste and spoilage
Drive smart order decisions with demand sensing to fulfill demand with the accurate volume of each product at the right time to reduce excess inventory, especially important with highly perishable or seasonal items.
Case study: Atria
Atria significantly improved their forecast accuracy and stability after implementing RELEX machine learning-based forecasting capabilities.
Resources you might be interested in
We’ve accumulated a wealth of supply chain & retail expertise from our 1,500+ planning specialists.
Demand sensing: How to conquer CPG supply chain chaos
This blog explores how forecasts built using demand sensing can result in fewer lost sales, reduced waste, and increased cost savings.
How to maintain control of demand in the consumer goods supply chain
This video explains how RELEX helps consumer goods companies meet the changing demand and get more visibility into their sales channels.
The case for demand shaping in consumer goods supply chain planning
The blog discusses on how forecasts built using demand sensing can result in fewer lost sales, reduced waste, and increased cost savings.
Ready to transform your supply chain & retail planning?
We’re happy to discuss your business needs and share how our market-leading, unified platform can help you drive profitable growth across your sales and distribution channels.