Channel planning

RELEX enables the calculation of forecasts for different sales channels. For wholesalers, that can include individual B2B customers, customer groups or sectors, and other sales channels such as e-commerce and stores. Retailers can calculate online demand separately from in-store demand, increasing forecasting granularity and the overall effectiveness of replenishment planning and optimized inventory. 

Machine learning improves demand forecast accuracy across sales channels by using all available data—think pricing, promotions, events, and seasonality—to predict sales patterns at the channel level. Receive better visibility to challenging situations through ‘sales channel’-specific reporting on forecast accuracy. 

Retailers can better meet shoppers’ needs, whether in stores or online, while minimizing the cost to serve. Use localized demand data for each fulfillment channel to inform changes to your entire network. Wholesalers can increase inventory planning accuracy and ensure efficient use of inventory while maintaining high service levels across channels. 

With dynamic channel and store-specific inventory allocation and management, including “virtual ringfencing” in DCs, retailers can protect inventory and ensure availability for all fulfillment options through optimum allocation of inventory based on channel-specific demand.